Operations
How to set up a CEU landing page that actually converts
Published April 9, 2026
Most CEU landing pages are either massively overbuilt or barely there. Neither works. A CEU page is one of the simplest to build because the audience is already motivated — they need CEUs. Your job is to give them enough information to say yes.
What should it include?
Course title, instructor + credentials, CEU type and hours, learning objectives, brief description, price, and a clear CTA. Mention your ACE provider status — that’s a trust signal.
Do I need a full website?
No. A single page, a branded CEU store, or even a Carrd page is enough. Don’t wait for a perfect website to start selling.
Most important element?
Clarity about CEU type, hours, and BACB compliance. BCBAs are making a compliance decision. If they can’t tell in five seconds whether this counts, they’ll leave.
Should I include testimonials?
If you have them. Even one quote helps. If you don’t, launch without them.
What to avoid?
Countdown timers, fake scarcity, walls of text, vague descriptions. Be specific. Be direct. Your audience is clinicians, not impulse buyers.
The best CEU landing pages are the shortest ones. Clear title, clear value, clear call to action.
About CEU Lab Certs
I'm an Org ACE Provider who spent years manually creating CEU certificates and stitching together clunky systems that weren't built for the BACB's changing requirements. I built CEU Lab Certs to be the tool I wished existed — BACB-compliant templates, shareable quiz links, automated certificate delivery, and audit-ready records in one place, so you can spend your time teaching instead of doing certificate admin on a Sunday.
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