Growth
How to price online courses and CEUs as a clinician (without undercharging)
Published April 9, 2026
Pricing is where most clinicians get stuck, almost always too low. I’ve watched BCBAs price a 2-hour CEU they spent weeks developing at $15. That’s not strategy — it’s discomfort with charging.
Typical price range?
$10–$30 per CEU hour in ABA. Premium/niche content can go higher. Free CEUs exist as lead generators.
Per hour or per course?
Per course is cleaner for the buyer. “2-hour Ethics CEU, $40” is easier to evaluate.
How do I know I’m undercharging?
You feel resentful about the work-to-revenue ratio, or your conversion rate is suspiciously high. If everyone buys, you’re priced below perceived value.
Discounts or bundles?
Bundles work for multi-course catalogs. Discounts should be intentional, not reflexive. Don’t train your audience to wait for sales.
How to get over the discomfort?
The buyer is a professional investing in their career. They have a CE budget. The question is whether they spend it with you or someone whose content is worse but who wasn’t afraid to charge.
Price based on value, not comfort. Your expertise took years. A buyer gets it in an hour. That’s an incredible deal at $25.
About CEU Lab Certs
I'm an Org ACE Provider who spent years manually creating CEU certificates and stitching together clunky systems that weren't built for the BACB's changing requirements. I built CEU Lab Certs to be the tool I wished existed — BACB-compliant templates, shareable quiz links, automated certificate delivery, and audit-ready records in one place, so you can spend your time teaching instead of doing certificate admin on a Sunday.
Keep reading
How to offer CEUs through a podcast as a BCBA
Podcast CEUs are one of the fastest-growing formats in ABA. Here's how to set one up without a website, an LMS, or a developer.
How to sell CEUs as a BCBA: pricing, channels, and what actually works
Selling CEUs as a BCBA is mostly about removing friction — for your buyer and for yourself. Here's what I've learned from running an Org ACE Provider account and from teaching this in workshops.
How to build an online education business as a licensed clinician
You already have the expertise. The question is whether you’ll package it.