Growth
How to get your first 10 CEU sales (before you have an audience)
Published April 9, 2026
The first sale is hardest. Not because the product isn’t good, but because asking someone to pay for your expertise feels weird at first. I sold my first CEU to someone I knew personally. It sold. She loved it. Every sale after was easier.
Where do the first 10 come from?
People who already know you. Colleagues, supervisees, professional groups, email contacts. Not strangers — yet.
How do I ask without being awkward?
Be direct and specific. “I just launched a 1-hour Ethics CEU on [topic]. I think it’d be relevant for you. Here’s the link.” That’s it.
Should I offer a discount?
A modest launch price is fine. Don’t give it away free — you need to prove people will pay.
What if nobody buys?
Usually a positioning or targeting issue, not a value issue. Pivot the topic, rewrite the description, or try different people.
What after the first 10?
Get feedback, use their words in marketing, ask them to share. Then expand: LinkedIn, email list, marketplace, branded CEU store.
Ten sales is a business. A small one — but real. It proves the offer, gives you feedback, and builds momentum.
About CEU Lab Certs
I'm an Org ACE Provider who spent years manually creating CEU certificates and stitching together clunky systems that weren't built for the BACB's changing requirements. I built CEU Lab Certs to be the tool I wished existed — BACB-compliant templates, shareable quiz links, automated certificate delivery, and audit-ready records in one place, so you can spend your time teaching instead of doing certificate admin on a Sunday.
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